XYZ

Bringing your brand to life.

We approach event design with creativity and innovation. Pushing the boundaries of traditional design to create immersive and engaging experiences that captivate attendees. From incorporating the latest technologies to utilizing sustainable materials, we create booths that are as unique and memorable as your brand.

It’s all about the human touch

At XYZ, we believe that the most powerful connections are built through emotion.
We create events, brand experiences, and thoughtful giveaways that don’t just impress they touch hearts.

Tima Abid Invitation cards for Riyadh Fashion Week 2025 customized by XYZ
Eng.Roaa Zaki holding Tima Abid Invitation card for Riyadh Fashion Week 2025
Tima Abid Invitation cards for Riyadh Fashion Week 2025 customized by XYZ

At XP Music Futures in Riyadh, we designed and delivered a one-of-a-kind experiential booth that transformed instant photography into a memorable, interactive moment.

This project was a creative collaboration between Why We Click and Fujifilm, bringing together storytelling, technology, and design to create an unforgettable visual journey.

Why We Click X FujiFilm

The booth was conceived as more than a photo point, it was an experience. Through a carefully curated combination of mirrors, dynamic lighting, and striking visuals, visitors were immersed in an environment that amplified the excitement of instant photography. By blending bold spatial design with Fujifilm’s iconic instant cameras, the booth invited guests to engage, explore, and express themselves freely.

Cassette 90 was a vibrant celebration of 90s culture, music, and nostalgia, brought to life by BenchMark. Our role was to develop the complete branding direction, from visual identity to event collateral.

Cassette 90 - BenchMark Event

The design concept drew inspiration from retro aesthetics, bold typography, and energetic color palettes, reimagined through a modern lens.

Promotional Post for Cassette 90 event for Benchmark in Jeddah by XYZ
Promotional Posters on the screens of Benchmark for Cassette 90 event in Jeddah by XYZ
Promotional Posters on the screens of Benchmark for Cassette 90 event in Jeddah by XYZ
Entry bracelets design on for Benchmark for Cassette 90 event in Jeddah by XYZ
Promotional Posters on the screens of Benchmark for Cassette 90 event in Jeddah by XYZ
Screen Design on the screens of Benchmark for Cassette 90 event in Jeddah by XYZ
Screen Design on the screens of Benchmark for Cassette 90 event in Jeddah by XYZ
Screen Design on the screens of Benchmark for Cassette 90 event in Jeddah by XYZ

Ahalina by SNB Bank was a nationwide initiative designed to support and empower Saudi local businesses. The event, held in both Riyadh and Jeddah, showcased a curated selection of local brands and entrepreneurs, highlighting innovation, craftsmanship, and community growth.

SNB Bazaar - Ahalina Event

Our team managed the full event experience, from concept development and branding to spatial design and on-ground execution. The result was a dynamic and welcoming environment that reflected SNB’s commitment to sustainability, local empowerment, and cultural authenticity.

Ahalina Association Event Design and Activation for SNB Bank
Ahalina Association Event Design and Activation for SNB Bank
Ahalina Association Event Design and Activation for SNB Bank
Ahalina Association Event Design and Activation for SNB Bank
Ahalina Association Event Design and Activation
Ahalina Association Event Design and Activation for SNB Bank
Ahalina Association Event Design and Activation for SNB Bank

For Blooming’s 9th anniversary, we developed the complete creative concept and managed every aspect of the celebration, from ideation to execution. Clouds, with touches of feminine colors like pink, burgundy and white, the goal was to give the (over the clouds) feelings to all the attendees.

Blooming 9th Anniversary Event

The event theme, “With You Along the Way,” was crafted to reflect Blooming’s journey with its clients and community over the years. Through thoughtful design, branding, and event storytelling, we brought the concept to life, creating an experience that celebrated loyalty, growth, and connection.

Blooming KSA  9th anniversary Event design and activation
Blooming KSA  9th anniversary Event design and activation
Blooming KSA  9th anniversary Event design and activation
Blooming KSA  9th anniversary Event design and activation
Blooming KSA  9th anniversary Event design and activation
Blooming KSA  9th anniversary Event design and activation
Blooming KSA  9th anniversary Event design and activation

For Roaa Zaki Design Studio participation in Index2021, we designed and executed a booth inspired by the precision and creativity of AutoCAD design lines. The concept translated technical accuracy into a spatial experience, where structure, geometry, and light came together to reflect the essence of design itself.

AutoCAD Booth Experience

Every element, from layout to material selection, was crafted to mirror the meticulous process behind architectural creation, positioning the booth as both a functional space and a statement of the studio’s identity.

Roaa Zaki Design Studio Booth in Index Riyadh 2021 / Auto cad booth
Roaa Zaki Design Studio Booth in Index Riyadh 2021 / Auto cad booth
Roaa Zaki Design Studio Booth in Index Riyadh 2021 / Auto cad booth
Roaa Zaki Design Studio Booth in Index Riyadh 2021 / Auto cad booth
Roaa Zaki Design Studio Booth in Index Riyadh 2021 / Auto cad booth
Roaa Zaki Design Studio Booth in Index Riyadh 2021 / Auto cad booth

Crafting a journey of discovery.

A successful exhibition is a journey, a carefully curated path that leads visitors to new insights and understanding. Exhibition design pushes boundaries, embracing innovation and creativity. New technologies and techniques are explored to create truly unique and memorable exhibition experiences. From interactive installations to immersive environments, the goal is to create exhibitions that are as visually stunning as they are informative.

Indoor exhibition space with colorful art pieces and digital displays, people walking, and palm trees.
An indoor exhibition space with various booths selling clothing and accessories, decorated with modern design elements and floral patterns.
Artistic masks and clothing displayed in an indoor exhibition space with high, geometric ceiling
Interior of an airport lounge with seating, a large palm tree, and decorative walls under a high, curved ceiling.
Empty retail booths inside a large convention center with high arched ceiling and bright lighting.